About Us

We love cats, and we know they need the right environment to flourish. That’s why we’ve spent over 30 years perfecting our superior clumping cat litter.

High-quality premium clay is the secret to unrivalled clumping strength, whilst our activated carbon technology provides maximum odour control.

We always put cats first but, since Ever Clean will also keep your home feeling fresher for longer, we think you’ll love it too.

Our Story


Our story...

In 1987, cat litter was very basic, and was only available as non-clumping. Ever Clean changed this by being the first to produce clumping cat litter in America, revolutionising the cat litter market.


Our story...

In 2006, Ever Clean launched Carbon Plus; unique and patented odour eliminating technology.


Our story...

Ever Clean was relaunched in 2015 with enhanced formulas to provide maximum odour control and unbeatable clumping. This unique technology makes Ever Clean the best cat litter available.


Our story...

Over the last 30 years Ever Clean has continued to focus on the development of cat litter through new innovation Fast Acting Odour Control and Total Cover.

Our Values

Your home is your cat’s environment, and we believe that every cat deserves an environment in which they can flourish.

That’s why we live by the highest standards, strive for continuous improvement and learn more about cats every day. We want to better understand cat behaviour, psychology and care.

If you share our values, we hope you’ll join us in working towards a world where every cat has the opportunity to flourish.

Get In Touch

Have any questions about our products? You can email us at: consumerservices@clorox.co.uk