In 1987, Ever Clean revolutionised the cat care market by being the first brand to produce cat clumping litter in America.
About Us
We are Ever Clean®, the cat-obsessed innovators who believe feline wellbeing comes first. We’re the only brand to formulate cat litter to meet their needs at every stage of their life. Because we understand that cat’s needs change as they grow, and so should their litter, from kittenhood to senior years.
By combining deep cat care expertise and an uncompromising commitment to quality, we ensure you and your cat receive only the best in litter care. Every formula is crafted to support a cat’s health and happiness for each chapter, because when your cat thrives, so does your home. With unbeatable odour control and the strongest clumps in the game, Ever Clean® transforms litter care into a science of comfort and cleanliness.
It’s not just clean – it’s Ever Clean®.
Our Story
Our Mission
At Ever Clean, we are relentlessly cat-obsessed and are redefining feline hygiene through superior solutions tailored to cats’ changing needs.
We are dedicated to supporting their physical and emotional wellbeing at every stage of their life.
Through expert guidance, we help cat parents create environments where every cat feels seen, safe and loved.
Get In Touch
Have any questions about our products? You can email us at: evercleaneurope@clorox.com